![]() Overall though the trend for Blizzard has been to be third of three when the quarterly reports come out, so even if the Blizzard name isn’t gone I’ll give myself a small partial credit win (2 points) if the company name is officially Activision Blizzard King by the end of 2022. It is possible that his bad behavior, and endorsement of the bad behavior of others, could draw enough heat directed solely at Blizzard so far. The only counter to this slide in the brand is how Bobby Kotick has taken center stage of late in the company issues. ![]() I think Ybarra became Office Manager at that point.Īll of that points to the Blizzard brand not being as big of a deal. Morhaime was CEO, Brack was President, then it was Jen Oneal and Mike Ybarra were “co-leaders” of the studio… until Oneal left because the company sill pays men more for the same jobs. The prestige of leading the Blizzard brand has already been downgraded over time. Meanwhile, Activision, having finally figured out how to milk the Call of Duty cow year round, doesn’t really need to be dragged down with all those problems which, outside of Bobby Kotick’s connivance, seem to be focused just on Blizzard’s team. If you cannot candidly admit there is an issue then you cannot fix it.Īnd the problem has damaged their brand, damaged their income, and alienated them from a chunk of their once loyal fan base. Even when they admit that there might be a problem, it is all they can do to keep from fighting that idea, pushing back on the state and, by proxy, all the complaints against the company. There was a possibility that they could have straighten up and fixed their issues, but I have such confidence in the indelible nature of corporate culture… every time somebody says “we’ve always done it this way” they might as well add “because this is who we are” to it… that I remain unsurprised by the company’s inability to clean house effectively. I made this call back in August, when things seemed really bad for Blizzard, and committed to making it a prediction, so here it is in the first spot. 1 – Activision-Blizzard will drop “Blizzard” from the Corporate Name So be it, maybe the new year can step up and prove me wrong. You will probably be able to tell from the tenor of some of my predictions that I am not exactly in a happy, optimistic, “everything will be great” sort of mood. I was tempted to run with questions yet again, but I made a bold prediction back in 2021 and promised that I would include it in any New Year’s predictions post, so let’s get straight to that. 2020 – Predictions (2020 made me so very wrong).2019 – Predictions (scandalous and mostly wrong).2018 – Predictions (serious and maybe less wrong than usual).2017 – Predictions ( more wrong than usual).2016 – Predictions (serious-ish, mostly wrong). ![]()
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